Whenever I promote my newsletter I use the LeadsLeap ad tracking service to show me where my subscribers have come from.
The LeadsLeap ad tracking stats show you which ads get the best results, how many unique visitors there were, where the subscribers come from and how long they spent on the landing page before opting in.
The tracking stats often reveal some surprising details, as they did just earlier this week…
Setting Up An Ad Campaign On TrafficAdBar
A few days I happened to watch a YouTuber explain how he was “generating leads for under 30 cents a pop” with a “Platinum” level membership deal on the popular traffic exchange site, Traffic Ad Bar.
His video prompted me to log in to my TrafficAdBar account for the first time in about four months. I found that I had accumulated enough in commissions to get a 6-day Platinum upgrade, so that’s what I did.
Next, I removed all my ads except for my Beginners Crypto Course squeeze page to get as many people as possible to visit that page.
Banner Creation on Canva
Then I hopped over to Canva.com and made a couple of banner ads for the squeeze page and posted each one three times on Traffic Ad Bar, taking advantage of the Platinum upgrade that allows you to post banner ads.
Doing the Work to Get the Traffic
Then I surfed the site for a while and racked up over 10,000 points in relatively short order and started seeing a flow of visitors to my page.
Apart from that I sent out an email ad on these list-mailers:
- Viral Mail Profits (plus multiple associated mailers)
- Your Viral Mailer (plus a couple of other associated mailers)
- Elite Downline Builder (my own hybrid list-mailer site)
In addition, I have several ads working constantly for me on LeadsLeap.
11 New Subscribers in 24 Hours…
However, it was the results from my campaign on from Traffic Ad Bar that I was curious to see…
Over the next 24 hours I got a regular stream of messages from my SendSteed autoresponder that “Someone has opted into your list.”
After 24 hours I had 11 new list subscribers and I felt that they must have come from my new Traffic Ad Bar campaign… And then I worked out the cost-per-lead and it looked impressive:
- Traffic Ad Bar Monthly Platinum = $40
- 11 subscribers a day x 30 = 330 per month.
- Cost per subscriber = $40 / 330 = $0.12 a pop!
So it was with some excitement that I logged into LeadsLeap and checked my tracking stats…
Here’s what I found!
Traffic Ad Bar – The Actual Results
It turned out that Traffic Ad Bar had delivered 194 unique visitors to my squeeze page of which TWO had opted in!
Yes, two, NOT all eleven as I had supposed!
Even so, a 1.03% opt-in rate for traffic-exchange traffic is pretty good, but the “cost per lead” is considerably higher than the “12 cents a pop” that I’d been dreaming of!
If this response rate could be repeated every day, here’s how it pans out:
- Traffic Ad Bar Monthly Platinum = $40
- 2 subscribers a day x 30 = 60 per month.
- Cost per subscriber = $40 / 60 = $0.67 a pop!
Not quite such an attractive return on investment, but still not too bad for a traffic-exchange, especially if the cost can be covered by commissions!
So where had the other 9 leads come from?
The answer to this question surprised and delighted me!
My own traffic-generation site – Elite Downline Builder – was responsible for delivering 7 out of 11 of those subscribers and so was hands-down the winner! The other two subscribers came from LeadsLeap (ll) – my top-performing ad site over all – and the “Quick Mail” (qm) service on Viral Mail Profits.
So the results look like this:
- Elite Downline Builder = 7 referrals 🙂
- Traffic Ad Bar = 2 referrals
- LeadsLeap = 1 referral
- Viral Mail Profits = 1 referral
Elite Downline Builder Rocks!
Looking at the stats for Elite Downline Builder in more detail, we currently have 1,031 doubly-opted-in members. Of those, 57 opened the solo email and clicked the link (37 of whom stayed long enough to be classified as “real”), and seven of those subscribed to my list.
That gives us a 5.5% response rate, and a 0.67% opt-in rate (7 out of 1,031 EDB members opting in to my Beginners Crypto Course mailing list), which is not too shabby when you consider that there are no monthly fees to pay!
Cheers!
David Hurley
#InspiredFocus
